about us
What alternative motorsports means, and why we build events this way.
What is alternative motorsports?
Alternative motorsports: competitions with culture built into the championships. Professional racing is organized from the top down: manufacturers, broadcasters, sanctioning bodies, and a grandstand watching from the far side of a fence. Alternative motorsports came up the other way, out of mountain roads, tuning shops, and paddocks where the people racing were the people building the cars.
What we create is an open door: the entry list is decided by classes and preparation rather than by contracts, and the cars in the trailers are usually owned by the person driving them.
That openness shapes the events themselves. Spectators stand near enough to see the work between runs, and the car is treated as personal expression, so the livery, the stance and the build story matter alongside the result. The clothing, the music, the photography and the films are not marketing wrapped around the racing; they are how the community talks to itself, and they draw people who would never buy a ticket to a professional race. It is also the most navigable form of the sport. Someone who turns up to watch can see a realistic path to entering, and someone who enters can see the next class above them. Alternative motorsports is what happens when that ladder stays open, and the culture stays in the room: the same drive and production as professional racing, a different purpose.
— Clutch Kickback